![]() ![]() You can’t control what they do, and if you try, you are fighting with one hand only. The only thing that matters is what YOU do. ‘Competitor Analysis’ is part of consulting methodologies that sounds good, looks good and produces nice little pie charts. I realise that vast majority of readers will dismiss this observation as a crackpot statement and dismiss it as the ravings of someone who has lost touch with reality. In business parlance we talk about ‘competitor analysis’ – and it is the biggest waste of time. Lesson for business: In business the natural tendency is reach out and grab a-hold of your competitor. When you do that you only have one hand left to fight. Never grab hold of the person/ their clothing etc. My claim to fame is I went to school the next day (one-eyed, but I went) my opponent didn’t. the whole day) with neither of us being able to land the knock-out blow. One of my more memorable schoolyard fights lasted both breaks (i.e. The part of Africa I grew up in was a tough place to be a boy, and surviving the schoolyard daily required cunning and courage and the willingness to fight. ![]()
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